Small businesses don’t have a Herculean budget like industry giants. This makes it more difficult for them to get a fraction of online market share; which can lead to bankruptcy. Thankfully, more and more foundational tools are being made available online.
With the right tools and a clear-cut vision, even a small business can be unstoppable.
To help you take your marketing strategy to greater heights, we’ve listed down six online tools you can use to get ahead of the competition:
Whether you’re starting with a small team and number of clients, a collaboration management tool can give you a better, more analytical, and full view of your operations. Meistertask offers a forever-free task management tool that can assist you in file management, task assignments, and time tracking. The free basic plan allows you to create up to 3 projects and as many tasks as you want – perfect for start-ups still testing the waters of entrepreneurship. You can also integrate up to two apps (like Slack or Zendesk). Upgrading to Pro Plan will open up other helpful features like statistics and reports, project groups and unlimited projects, multiple task checklists, and task automations.
- Google Analytics and Search Console
When it comes to getting data that will help provide you with marketing direction and SEO strategy, nothing beats Google’s tools.
Integrating your website with Google Analytics will allow you to see insightful website market data. This includes, but is not limited to: the demographics and location of your site visitors, which page they are most interested in, what sort of call-to-action (CTA) entices them to convert, and where they spend most of their time on.
Search Console, on the other hand, will provide you with direct recommendations on how you can better improve your website to rank better on search results. You can also learn what sort of keywords your audience use to search for the services you provide.
MailChimp has been operating for over two decades now; a testament to how large its loyal customer base is. It gives small businesses a chance to work on their email marketing tactics with a free plan that offers jam-packed features such as behavioural targeting and basic segmentation. Without paying a single cent, you can send up to 10,000 emails monthly to a maximum of 2,000 contacts. Not bad, right?
Marketing without a team of creatives is probably one of the biggest challenges of small businesses. Besides content, design is something not all entrepreneurs can easily do on their own or shell out money to hire someone. Enter Canva.
Canva is a graphic design platform that comes with thousands of templates you can easily edit through its drag-and-drop feature. From social media posts and email banners to posters and brochures, coming up with great design has never been easier with Canva. The free tool also features a mobile application, so designing on-the-go for in-the-moment needs is quick and convenient. The free plan is hefty enough for start-ups, but if you need more customisation options and advanced collaboration control you can always go and upgrade for a paid version.
Doing product shoots is probably one of the most expensive investments a business can make. But if you’re a start-up still trying to get back your capital and earn revenue, there’s a way to get great images without loosening your purse strings – free stock photos. Our recommendation? Pexels. They offer a wide variety of gorgeous photos and videos which can be used free of charge. Of course, one downside to stock photography is the high probability of finding your photos being used by others as well, but it’s an amazing place to start.
Starting a social media presence takes a lot of time, a luxury not all small businesses have. Based on experience, it’s much easier to plan a week’s (or if you can, a month) worth of content than having to think and write it on a daily basis. Once you have this all sorted out, you can now get on board Buffer’s free plan to schedule your posts. This will allow you to connect three social media accounts and schedule up to 10 posts a month, a great way to start optimising your social media strategy.
There are many more free online marketing tools out there, but these are six of our tried and tested favourites. We’re hoping this quick and simple list could help you kickstart your small business into success! If you need more marketing help, we offer a free 1 hour session where one of our experts can provide you advice on how you can better build a strong online presence. Just book in your available time and we’d be more than delighted to hear from you!